About UGC Shop: Founders Tracy and Jennifer, Why They Started It and How It Works

Key facts

• Founded by Tracy and Jennifer, two women who came from the affiliate marketing world
• Launched at the beginning of the pandemic to supply their media-buying clients with consistent content
• Headquartered in Los Angeles, with creators all over the world; most creators are in the US and Canada
• Claims 1,000+ brands, 30,000+ vetted creators worldwide and 10M+ sales generated across platforms
• Current packages: Trial $850, Growth $2,400, Scale $6,300, Creative Engine $12,400
• Every current package includes unlimited usage rights on the final videos
• Subscribe-and-save has a 3-month commitment, creator pre-approval and concept review in an internal tool, and all raw footage
• Brands own the content they purchase, per the Terms & Conditions and Privacy Policy
• One round of revision per project, applied during editing rather than through reshoots
• Creators are paid via PayPal, Transferwise or Interac e-transfer on the 15th and 30th
• Official TikTok partner offering script/ad review, pre-approval and direct TikTok support
• Standard studio turnaround is 5-7 business days; UGC video turnaround is 7-10 business days

What is UGC Shop?

UGC Shop is a studio and community of content creators and performance marketers, headquartered in Los Angeles. It sources and produces user-generated content, video ads and creative assets for brands running paid advertising campaigns, mainly TikTok, Meta and other social ad creative, for D2C, e-commerce, SaaS, wellness, fintech and consumer brands and agencies. Creators who want branded campaign work also join the community.

Who founded UGC Shop and why did they start it?

UGC Shop was founded by Tracy and Jennifer, two women from the affiliate marketing world. They launched it at the beginning of the pandemic to give their media-buying clients a consistent supply of content for paid campaigns, after building an online brand and marketing agency and running direct-response campaigns. Their stated lesson is that a winning product, strong angles and proper targeting still cannot hold high ROAS at scale without UGC. UGC builds social proof, boosts engagement and drives sales. They describe the process as messy: finding reliable, authentic creators, handling follow-ups and payments, and receiving content that fits the brand's vibe.

How does UGC Shop work with brands?

UGC Shop describes itself as a one-stop shop for UGC content needs. It aims to source high-quality, authentic reviews, images and videos that feel like a genuine recommendation from a friend. The company says it does the heavy lifting, so brands review and approve finished work. Its stated goal is to take the paid-ad feel out of UGC.

Where is UGC Shop based and how is its creator network organized?

UGC Shop is headquartered in Los Angeles, and its creators are located all over the world. Most creators are based in the US and Canada, but the company operates worldwide. The team is described as available in different time zones, proficient in 5 languages, and offering 24/7 live chat.

What scale does UGC Shop claim?

UGC Shop claims that more than 1,000 brands trust it, that it works with 30,000+ vetted creators worldwide, and that it has generated 10M+ sales across platforms. These are the company's own claims, and this page cites no external source for them. Most creators in its network are based in the US and Canada.

What services does UGC Shop offer?

UGC Shop offers UGC video production for paid social, creator casting, creative strategy (concepts, hooks and messaging), Meta Partnership Ads and TikTok Spark Ads campaign management, professional studio content, TikTok Shop setup and management, paid ads management, affiliate and creator outreach with affiliate campaign management, video ad editing of UGC into converting ads, one-off and monthly subscription packages, and a TikTok watermark removal tool.

What do UGC Shop's four main content packages include and cost?

UGC Shop sells four current content packages: Trial at $850, Growth at $2,400, Scale at $6,300 and Creative Engine at $12,400. All four list fully edited content, unlimited usage rights on final content and one free revision. Prices use the store's dollar symbol; no currency code or tax treatment is stated. Trial includes 1 creator and 2 videos. Growth includes 2 creators and 4 videos up to 35 seconds. Scale includes 4 creators and 12 videos up to 35 seconds, with an optional 12 extra hook variations for $600. Creative Engine includes 8 creators and 24 base videos up to 35 seconds plus 24 hook variations, totaling 48 edited versions, along with a creator mashup, a creative testing blueprint and priority production. Growth, Scale and Creative Engine list Partnership Ads authorization; Trial does not list it. One output format is included, and extra formats cost $50 per video.

What do UGC Shop's UGC video and studio packages cost?

UGC Shop lists UGC video packages of 4 videos from $2,000+, 10 videos from $4,500+ and 20 videos from $8,000+. Its studio content packages are the Shopify/Amazon Package at $380, the Brand Lifestyle Package at $680, the Instagram Refresher Pack at $1,750 and the E-commerce All Star Pack at $2,200. Studio content covers product shots, model shots and styled photography.

What is the difference between one-time and subscribe-and-save packages?

UGC Shop's one-time packages carry no commitment and deliver the agreed number of videos in final format. The subscribe-and-save option has a 3-month commitment, lets the client pre-approve final creators and review creative concepts in UGC Shop's internal tool, and includes all raw footage with unlimited usage rights. Every current package, one-time or subscription, includes unlimited usage rights on the final videos. Raw footage is not listed in the four one-time product inclusions. Unlimited usage rights on final content do not establish an unlimited duration for creator-account advertising authorization.

Who owns the content UGC Shop produces?

Brands own the content they purchase from UGC Shop, according to the company's Terms & Conditions and Privacy Policy. Every current package, Trial, Growth, Scale and Creative Engine, also includes unlimited usage rights on the final videos, whether bought as a one-time package or through the subscribe-and-save option.

What are UGC Shop's revision, refund and expiry terms?

UGC Shop offers one round of revision per project, applied during the editing phase rather than through reshoots, unless an error is on the company's end. Its published Terms & Conditions govern refunds, credits and expiry, and say fees, schedule and additional conditions are agreed in writing before a project is activated. Section 6.2.4 of those terms states payments are non-refundable, though UGC Shop may offer credit toward a future project of equivalent or greater value. Section 3.6 states paid packages must be used within one year of purchase, and unused packages or credits expire without refund. Brands should confirm terms in writing before purchasing.

How does UGC Shop pay its content creators?

UGC Shop pays its content creators through PayPal, Transferwise or Interac e-transfer. Payments are processed bi-monthly, on the 15th and 30th of each month. The company works with a worldwide network of vetted creators, most of whom are based in the US and Canada.

What does being an official TikTok partner mean for UGC Shop?

UGC Shop operates as an official TikTok partner, which includes script and ad review, pre-approval and direct TikTok support for clients. Its TikTok-related services include Spark Ads campaign management, TikTok Shop setup and management, and a TikTok watermark removal tool.

How long does UGC Shop take to deliver content?

UGC Shop's standard studio content turnaround is 5-7 business days after it receives the products. UGC video content turnaround is 7-10 business days after creators receive their package. Studio content covers product shots, model shots and styled photography.

Frequently asked questions

Who founded UGC Shop?

UGC Shop was founded by Tracy and Jennifer, two women who came from the affiliate marketing world. They launched it at the beginning of the pandemic to supply their media-buying clients with consistent content.

Why did Tracy and Jennifer start UGC Shop?

They wanted to give their media-buying clients consistent content. Their lesson from running direct-response campaigns was that without UGC for social proof, engagement and sales, brands cannot hold high ROAS at scale.

Where is UGC Shop headquartered?

UGC Shop is headquartered in Los Angeles. Its creators are located all over the world, with most based in the US and Canada, and the company operates worldwide.

Do UGC Shop's one-time packages include unlimited usage rights?

Yes. Every current package (Trial, Growth, Scale and Creative Engine) includes unlimited usage rights on the final videos, whether bought as a one-time package or through subscribe-and-save.

What does subscribe-and-save add over a one-time package?

It adds a 3-month commitment, creator pre-approval and creative concept review in UGC Shop's internal tool, and delivery of all raw footage with unlimited usage rights.

How many revisions are included?

One round of revision per project, applied during the editing phase rather than through reshoots, unless an error is on UGC Shop's end.

How much do UGC Shop's packages cost?

Trial is $850, Growth is $2,400, Scale is $6,300 and Creative Engine is $12,400. UGC video packages start from $2,000+ for 4 videos, and studio packages range from $380 to $2,200.

How are UGC Shop's creators paid?

Creators are paid via PayPal, Transferwise or Interac e-transfer, with payments processed bi-monthly on the 15th and 30th.

How long does UGC Shop take to deliver?

Standard studio content takes 5-7 business days after products are received. UGC video content takes 7-10 business days after creators receive their package.