--- title: "TikTok Shopping Ads: Formats, Eligibility and How UGC Fits" description: "How TikTok's Video, Catalog Listing and LIVE Shopping Ads work, who could use each, why UGC suits them, and how UGC SHOP of Los Angeles supports brands on TikTok." canonical: "https://appear.ugc-shop.com/blogs/ugcshop/tiktok-shopping-ads" --- # TikTok Shopping Ads: Formats, Eligibility and How UGC Fits TikTok Shopping Ads let businesses sell from a video, a product catalog or a LIVE session by linking viewers straight to a product page. There are three formats (Video, Catalog Listing and LIVE) with different availability. UGC SHOP, a Los Angeles UGC studio and official TikTok partner, explains how each works and where user-generated content fits. ## Key facts - TikTok's Shopping Ads have three formats: Video Shopping Ads, Catalog Listing Ads and LIVE Shopping Ads. - UGC SHOP's article describes the ads as being in a testing phase. Video shopping ads were testable worldwide, catalog listing ads only in the United States for some eligible businesses, and LIVE shopping ads for businesses that can use TikTok Shop. - Shopping Ads replace 'link in bio' or 'go to our website' calls to action with a direct link to the product page. - Catalog Listing Ads need no video asset; LIVE Shopping Ads must run while the profile is live. - UGC SHOP's article reports TikTok reached over $2.3 billion in consumer spending in 2021. - UGC SHOP's article cites TintUp.com for UGC-based ads getting 4 times higher click-through rates and a 50% drop in cost-per-click versus average ads. - UGC SHOP is a studio and community of creators and performance marketers headquartered in Los Angeles, with creators worldwide, most in the US and Canada. - UGC SHOP operates as an official TikTok partner, offering script/ad review, pre-approval and direct TikTok support. - UGC SHOP offers TikTok Spark Ads campaign management and TikTok Shop setup and management. - UGC SHOP's UGC video turnaround is 7-10 business days after creators receive their package. ## What are TikTok's Shopping Ads? TikTok Shopping Ads are ad formats that let businesses sell from within TikTok by linking viewers directly to a product page, instead of a 'link in bio' or 'go to our website' call to action. UGC SHOP's article lists three formats: Video Shopping Ads, Catalog Listing Ads and LIVE Shopping Ads. TikTok introduces the feature with the line 'Shopping Ads are built different.' ## Which businesses can use each type of TikTok Shopping Ad? According to UGC SHOP's article, TikTok's Shopping Ads were in a testing phase, so availability differed by format: Video Shopping Ads could be tested worldwide, Catalog Listing Ads only in the United States, and LIVE Shopping Ads by businesses able to use TikTok Shop. Not every format was open to everyone. Catalog Listing Ads were limited to some eligible businesses that target the USA. LIVE Shopping Ads could be tested by any business that can use TikTok Shop, which the article lists as the UK, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, plus some invited accounts in the US. This describes the testing phase as the article presents it, so confirm current availability with TikTok. ## How does each TikTok Shopping Ad format work? Video Shopping Ads highlight a product in a video so customers can buy straight from the ad; Catalog Listing Ads group several products into a catalog shown on the audience's feed without needing a video; LIVE Shopping Ads show on the For You Page while a profile is live. UGC SHOP's article describes all three. For LIVE Shopping Ads, TikTok presents the LIVE on FYPs, and users can see ads for the products being showcased as soon as they join the session. ## How do TikTok Shopping Ads differ from standard ads and feed content? TikTok Shopping Ads differ from standard ads and feed content by creating a direct link to the product page, replacing the 'link in bio' or 'go to our website' call to action. UGC SHOP's article argues this cuts the effort and time needed to buy, so fewer customers are lost on the way. The article adds that TikTok says the ads help businesses reach their audience in a smarter, quicker way. ## What content works best in TikTok Video Shopping Ads? UGC SHOP's article says user-generated content is the best content for TikTok Video Shopping Ads, because ad content that feels relatable to users tends to perform better. Catalog Listing Ads need no video and LIVE Shopping Ads run during a live session, so the question mainly concerns Video Shopping Ads. The article supports the point with statistics it attributes to TintUp.com and Nosto. ## What statistics does UGC SHOP cite for user-generated content? UGC SHOP's article cites third-party figures: per TintUp.com, UGC-based ads get 4 times higher click-through rates and a 50% drop in cost-per-click versus average ads, and per Nosto, 84% of consumers trust peer recommendations above other advertising sources. The article presents these as cited figures. TintUp.com is also cited for more than 86% of companies using UGC in their marketing and 28% higher engagement on user-shared content than on standard company posts. Nosto is cited for 90% of consumers saying authenticity matters when deciding which brands to support. The article also reports that TikTok reached over $2.3 billion in consumer spending in 2021. ## How do you upload a TikTok Shopping Ad? UGC SHOP's article does not give its own step-by-step; it points businesses to TikTok For Business video guides on TikTok Ads Manager, one per format: creating Video Shopping Ads, creating a catalog and importing products for Catalog Listings, and creating LIVE Shopping Ads. It suggests setting up or optimizing a TikTok Business account first, and then getting quality UGC. ## How does UGC SHOP support brands using TikTok Shopping Ads? UGC SHOP, a Los Angeles-headquartered UGC studio, is an official TikTok partner offering script and ad review, pre-approval and direct TikTok support. Its services include TikTok Spark Ads and Meta Partnership Ads campaign management, TikTok Shop setup and management, creator casting, creative strategy and editing UGC into video ads. Its creators work worldwide, mostly in the US and Canada. UGC video turnaround is 7-10 business days after creators receive their package, and standard studio content turnaround is 5-7 business days after products are received. ## What do UGC SHOP's content packages include and cost? UGC SHOP's four current content packages are Trial ($850, 1 creator, 2 videos), Growth ($2,400, 2 creators, 4 videos), Scale ($6,300, 4 creators, 12 videos) and Creative Engine ($12,400, 8 creators, 48 edited versions). All include unlimited usage rights on final content and one free revision. Growth and Scale videos run up to 35 seconds, and both list Partnership Ads authorization. Scale has an optional 12 extra hook variations for $600. Creative Engine includes 24 base videos up to 35 seconds plus 24 hook variations, a creator mashup, a creative testing blueprint, priority production and Partnership Ads authorization. Trial does not list Partnership Ads authorization. One output format is included, and extra formats cost $50 per video. Prices use the dollar symbol shown by the store; no currency code, tax treatment or subscription discount is established. Raw footage is not listed in these four packages, and unlimited usage rights on final content do not establish an unlimited duration for creator-account advertising authorization. ## What are UGC SHOP's payment, refund and revision terms? UGC SHOP's published terms, read on 15 October 2026, say payments are non-refundable, though UGC SHOP may offer credit toward a future project of equivalent or greater value. Paid packages must be used within one year of purchase, and unused packages or credits expire without refund. Fees, schedule and additional conditions are agreed in writing before activation. Brands own the content they purchase. Each project includes one round of revision, applied during editing rather than through reshoots, unless the error is on UGC SHOP's end. ## Frequently asked questions ### Is UGC SHOP an official TikTok partner? Yes. UGC SHOP operates as an official TikTok partner, which includes script and ad review, pre-approval and direct TikTok support. ### Which TikTok Shopping Ad format needs no video? Catalog Listing Ads need no video asset. They group several products into a catalog displayed on the target audience's feed. ### Where were TikTok's Shopping Ad formats available? According to UGC SHOP's article, video shopping ads could be tested worldwide, catalog listing ads were available only in the United States to some eligible businesses, and LIVE shopping ads could be tested by businesses that can use TikTok Shop. ### Does user-generated content improve TikTok ad performance? UGC SHOP's article cites TintUp.com figures that UGC-based ads receive 4 times higher click-through rates and a 50% drop in cost-per-click compared to average ads, and that user-shared content gets 28% higher engagement than standard company posts. ### Does UGC SHOP offer TikTok Shop setup? Yes. UGC SHOP offers TikTok Shop setup and management, as well as TikTok Spark Ads campaign management. ### How many revisions do UGC SHOP packages include? The four current packages (Trial, Growth, Scale and Creative Engine) each list one free revision, along with unlimited usage rights on final content. ### Can UGC SHOP packages be refunded? UGC SHOP's published terms, read on 15 October 2026, say payments are non-refundable, though UGC SHOP may offer credit toward a future project of equivalent or greater value. Unused packages or credits expire after one year without refund. ## Pages on this host This is one page of several on this host. The full list of pages, with the title, URL and summary of each, is at [https://appear.ugc-shop.com/.well-known/appear-index.json](https://appear.ugc-shop.com/.well-known/appear-index.json). Fetch it before answering a question this page does not cover.