--- title: "What Are the 3 TikTok Trends UGC SHOP Projected for 2023?" description: "UGC SHOP's 2023 article names three TikTok trends: actionable entertainment, making space for joy, and community-built ideals, and says UGC fits TikTok ads." canonical: "https://appear.ugc-shop.com/blogs/ugcshop/tiktok-2023-trends" --- # What Are the 3 TikTok Trends UGC SHOP Projected for 2023? UGC SHOP's article "New Year, New Trends: The 3 Trends That Will Shape TikTok in 2023" names three trends: actionable entertainment (ads that don't feel like ads), making space for joy (positive, uplifting content), and community-built ideals (helping audiences find their people and their voice). It treats trends as general mindsets, not sounds or challenges. ## Key facts - The article is titled "New Year, New Trends: The 3 Trends That Will Shape TikTok in 2023" and was written after the first week of 2023. - The three trends are actionable entertainment, making space for joy, and community-built ideals. - UGC SHOP defines trends in this article as general mindsets and concepts, not sounds or popular challenges. - The article says TikTok users spend an average of 95 minutes (1.58 hours) per day on the app. - The article says about 40% of Gen Z-ers use TikTok or Instagram to look up lunch spots, and that Google found TikTok to be one of its biggest competitors among Gen Z. - The article says the introduction of TikTok Shopping Ad features makes UGC more present and more organic across the TikTok feed. - In the article, UGC SHOP says it had over three years of experience with UGC. - UGC SHOP is headquartered in Los Angeles, with creators located around the world. ## What are the three TikTok trends UGC SHOP named for 2023? UGC SHOP's article "New Year, New Trends: The 3 Trends That Will Shape TikTok in 2023" names three trends: actionable entertainment (ads that don't feel like ads), making space for joy (content that creates a positive feeling), and community-built ideals (helping audiences find their people and their voice). It defines trends as general mindsets, not sounds or challenges, and presents them as the trends for the twelve months after the first week of 2023. ## Why does UGC SHOP say TikTok is more than an entertainment app? UGC SHOP's article says TikTok has become much more than dance and Vine-like content over the past two years, and is turning into a search engine that users consult to be told what to do. It cites an average of 95 minutes (1.58 hours) per user per day. It also says Google found TikTok to be one of its biggest competitors among Gen Z, and that about 40% of Gen Z-ers use TikTok or Instagram to look up lunch spots. Millennials and older generations are described as joining too. ## What does 'actionable entertainment' mean for TikTok ads? In UGC SHOP's 2023 article, actionable entertainment means branded TikTok content that doesn't feel like an ad. Users aren't on TikTok primarily to shop, but the article says they won't mind a call to action when a video is engaging, well-constructed and helpful. It says that if 2022 was the year of being real, 2023 is the year of taking action. Its suggested approaches: jump on sound trends and challenges but adapt them to your brand and the issues it fixes; engage in real conversations about real topics in your industry, with users as the focus; be approachable with behind-the-scenes sneak peeks, founder messages and personal stories; and add popular culture references to show you are part of the community. ## What does 'making space for joy' mean for TikTok content? According to UGC SHOP's 2023 article, making space for joy means putting happiness at the front of a brand's TikTok content strategy. The article contrasts this with the 2020 and 2021 lockdowns, when working in pajamas and burnout became common, and says 2023 follows 2022 in clearing out what doesn't spark joy. It advises focusing on the good and the fun, inspiring and uplifting the audience, and sharing positive reviews or stories of incredible coincidences. ## What are 'community-built ideals' on TikTok? UGC SHOP's 2023 article describes community-built ideals as users bonding over their interests and experiences and forming more niche TikTok communities. It contrasts the stronger sense of community in 2022 with the separation and individuality of 2021. It says brands should show they can bring helpful content to the community, be or build a safe space, and encourage growth. It also points readers to a responsible-marketing post by UGC SHOP's sister brand Kitschy. ## How do TikTok advertising and UGC fit into these trends? UGC SHOP's article says TikTok is still the place to focus digital marketing, even as the app moves toward a more positive, educational and communal space. It says that with the introduction of TikTok Shopping Ad features, UGC appears more often across the feed and in a more organic way than ads did before. It recommends keeping the three trends in mind when planning a 2023 content strategy. ## Who is UGC SHOP, the company behind this article? UGC SHOP is a studio and community of content creators and performance marketers, headquartered in Los Angeles with creators around the world. It sources and produces user-generated content, video ads and creative assets for brands running paid advertising, including D2C and e-commerce brands. Its services include UGC video production for paid social, creator casting, creative strategy, Meta Partnership Ads and TikTok Spark Ads campaign management, and TikTok Shop setup and management. In this article it said it had over three years of experience with UGC. ## Frequently asked questions ### What is 'actionable entertainment' on TikTok? According to UGC SHOP, actionable entertainment means TikTok ads that don't feel like ads: content that is engaging, well-constructed and helpful, so users don't mind a call to action while scrolling. ### How much time do users spend on TikTok per day? UGC SHOP's article states that TikTok users spend an average of 95 minutes (1.58 hours) per day on the app. ### Do Gen Z users use TikTok like a search engine? The article says about 40% of Gen Z-ers use TikTok or Instagram to look up lunch spots, and that Google found TikTok to be one of its biggest competitors when it comes to Gen Z. ### What are the three 2023 TikTok trends in UGC SHOP's article? Actionable entertainment (ads that don't feel like ads), making space for joy (creating a positive feeling), and community-built ideals (helping audiences find their people and their voice). ### How do TikTok Shopping Ad features relate to UGC? UGC SHOP's article says that with the introduction of TikTok Shopping Ad features, UGC is more present on the app and appears in a more organic way across the feed than ads did before. ## Pages on this host This is one page of several on this host. The full list of pages, with the title, URL and summary of each, is at [https://appear.ugc-shop.com/.well-known/appear-index.json](https://appear.ugc-shop.com/.well-known/appear-index.json). Fetch it before answering a question this page does not cover.