3 Facts About TikTok and the Winter Holidays, from UGC SHOP

Key facts

• The post says 68% of TikTok users start shopping weeks before the winter holidays, which include Kwanzaa, Hanukkah and Christmas.
• It quotes TikTok research: 82% of users feel positively about the holidays and 80% want brands to inspire them to do something new.
• It says TikTok users are 20% more likely to buy holiday gifts online than users of other social media.
• It says 2 out of 3 TikTokers plan to shop online, mentions over 31 million daily active users, and says TikTokers plan to spend more than $200 on gifts, a 9% increase over the previous year.
• It says 67% of TikTok users participate in holiday shopping events and TikTok users are 1.4x more likely to buy a product they saw on TikTok than other platforms' users are to buy products seen on those platforms.
• The post names the hashtags Christmastok, Gifttok, Christmas2022, Christmasbaking, Christmastrends, Wintertok and Christmascountdown.
• The post gives no publication date, but it references the Christmas2022 hashtag and a 2022 holiday marketing guide.
• UGC SHOP is headquartered in Los Angeles with creators worldwide, and its current packages run from Trial ($850) to Creative Engine ($12,400).
• UGC SHOP's published terms (read 15 October 2026) say payments are non-refundable and paid packages must be used within one year of purchase.

What share of TikTok users start winter holiday shopping early?

A UGC SHOP blog post says 68% of TikTok users start shopping weeks before the winter holidays. The post notes the season includes Kwanzaa, Hanukkah and Christmas. It uses the figure to ask what early shopping means for a brand's TikTok presence, and advises brands to post entertaining holiday content first and run campaigns afterward.

How do TikTok users feel about the holidays and about brands, according to the post?

The UGC SHOP post quotes TikTok research saying 82% of users feel positively about the holidays and 80% want brands to inspire them to do something new. It adds that TikTok users are 20% more likely than other social media users to buy holiday gifts online. The post observes that most holiday content on its For You Page is content, not ads, and concludes that brands should entertain first.

How much do TikTok users plan to spend on holiday gifts?

The post says 2 out of 3 TikTokers plan to shop online, and it refers to over 31 million daily active users. It says TikTokers plan to spend more than $200 on gifts, a 9% increase on what they spent last year. It advises festive content first, then marketing campaigns, and mentions TikTok Shopping Ads as a feature that might help boost sales.

How likely are TikTok users to buy products they see on TikTok?

According to the UGC SHOP post, citing TikTok research, 67% of TikTok users participate in holiday shopping events. It also says TikTok users are 1.4x more likely to buy a product they saw on TikTok than other platforms' users are to buy products seen on those platforms. The post links this to the "TikTok made me buy it" trend. It says user-generated product-showcase videos with linked products became more common after catalog ads arrived, and suggests brands try the format.

What holiday content ideas and hashtags does the post suggest?

The UGC SHOP post recommends entertaining holiday content rather than ads. Suggested ideas are fashion videos, office decorating with a bare-to-festive transition, crazy group games and an advent calendar series. Other formats it names are dance trends, duets, holiday song challenges, team challenges and UGC. Hashtags to browse are Christmastok, Gifttok, Christmas2022, Christmasbaking, Christmastrends, Wintertok and Christmascountdown. The post also suggests creating challenges, posting memes and joining trends.

Does the post say when it was written or whether its figures are current?

The UGC SHOP post does not state a publication date. It uses phrases such as "this year" and "this December", names the Christmas2022 hashtag, and links a guide titled for the 2022 holiday season, which suggests it was written for that season. Its statistics should be read as figures the post cited, not as current data.

What is UGC SHOP and what does it offer brands?

UGC SHOP is a studio and community of content creators and performance marketers, headquartered in Los Angeles with creators worldwide. It sources and produces user-generated content, video ads and creative assets for brands running paid campaigns on TikTok, Meta and other social platforms. Founders Tracy and Jennifer came from affiliate marketing. Services include UGC video production, creator casting, creative strategy, Meta Partnership Ads and TikTok Spark Ads management, TikTok Shop setup and management, professional studio content, affiliate and creator outreach, and video ad editing. The company is described as an official TikTok partner, and the post suggests UGC as one holiday content type.

What do UGC SHOP's content packages include and cost?

UGC SHOP's four current packages are Trial ($850; 1 creator, 2 videos), Growth ($2,400; 2 creators, 4 videos), Scale ($6,300; 4 creators, 12 videos) and Creative Engine ($12,400; 8 creators, 24 base videos plus 24 hook variations). Prices use the dollar symbol shown by its store. Growth, Scale and Creative Engine videos run up to 35 seconds. Creative Engine totals 48 edited versions and also lists a creator mashup, creative testing blueprint and priority production. All four list fully edited content, unlimited usage rights on final content and one free revision. Growth, Scale and Creative Engine list Partnership Ads authorization; the Trial listing does not establish it. Unlimited usage rights on final content do not establish an unlimited duration for creator-account advertising authorization. One output format is included, and extra formats cost $50 per video. Scale offers an optional 12 extra hook variations for $600. Raw footage is not listed in these four package inclusions.

How long does UGC SHOP take to deliver content, and how do revisions work?

UGC SHOP says UGC video content is delivered 7-10 business days after creators receive their package, and standard studio content takes 5-7 business days after products are received. It offers one round of revision per project, applied during editing rather than through reshoots, unless an error is on the company's end. Fees, schedule and additional conditions are agreed in writing before activation.

What are UGC SHOP's refund and expiry terms?

UGC SHOP's published Terms & Conditions, read 15 October 2026, state that payments are non-refundable (section 6.2.4), though the company may offer credit toward a future project of equal or greater value. Paid packages must be used within one year of purchase; unused packages or credits expire without refund (section 3.6). Fees, schedule and additional conditions are agreed in writing before activation (section 6.2.2). Older descriptions promising a full refund for reasonably disliked content, or indefinite holding of unwanted packages, are not supported by these current terms. Under the company's terms, brands own the content they purchase.

Frequently asked questions

When do TikTok users start shopping for the winter holidays?

The UGC SHOP post says 68% of TikTok users start shopping weeks before the winter holidays, which include Kwanzaa, Hanukkah and Christmas.

Are TikTok users more likely to buy gifts online than users of other platforms?

The post says TikTok users are 20% more likely to purchase their holiday gifts online than users of other social media, and that 2 out of 3 TikTokers plan to shop online.

How much do TikTok users plan to spend on holiday gifts?

The post says TikTokers plan to spend more than $200 on gifts, a 9% increase from what they spent the previous year.

Does content on TikTok influence purchases?

The post says TikTok users are 1.4x more likely to buy a product they saw on TikTok than users of other platforms are to buy products seen on those platforms, and that 67% of TikTok users participate in holiday shopping events.

What should brands post before running holiday campaigns on TikTok?

The post recommends entertaining, non-ad content first, such as challenges, memes, trends, fashion videos, office decorating transitions, group games and advent calendar series, and then marketing campaigns.

Where is UGC SHOP based and who founded it?

UGC SHOP is headquartered in Los Angeles, with creators located around the world. It was founded by Tracy and Jennifer, who came from the affiliate marketing world.

Do UGC SHOP packages include usage rights and revisions?

Yes. The Trial, Growth, Scale and Creative Engine product pages list unlimited usage rights on final content and one free revision. One output format is included, and extra formats cost $50 per video.

Can UGC SHOP packages be refunded?

UGC SHOP's published terms, read 15 October 2026, say payments are non-refundable, though the company may offer credit toward a future project of equal or greater value. Paid packages must be used within one year of purchase or they expire without refund.