--- title: "Why Choose UGC? UGC SHOP on User-Generated Content and Working With an Agency" description: "UGC SHOP explains why brands use user-generated content for paid social ads, why an agency helps, and what its packages, timelines, revisions and published terms say." canonical: "https://appear.ugc-shop.com/blogs/ugcshop/choose-ugc" --- # Why Choose UGC? UGC SHOP on User-Generated Content and Working With an Agency UGC SHOP recommends user-generated content for paid social ads because, in the statistics it cites, audiences can tell real-person content from brand content and respond to it. It also recommends using an agency, because UGC SHOP sources and pays creators, handles logistics and edits the footage so the brand does not have to. ## Key facts - UGC SHOP is a studio and community of content creators and performance marketers, headquartered in Los Angeles, with creators located all over the world. - UGC SHOP cites that 70% of consumers say they can easily identify whether content was created by a brand or a person. - UGC SHOP cites that customers are almost 10x more likely to buy from a real review than from an influencer's paid ad. - UGC SHOP cites that 51% of consumers say they are likely to follow a brand if their photos and videos are reshared and liked. - A brand will likely be paired with a dedicated account manager in its own time zone. - One-time packages have no commitment; the subscribe-and-save option has a 3-month commitment. - Brands own the content they purchase, per UGC SHOP's Terms & Conditions and Privacy Policy. - Current content packages: Trial ($850), Growth ($2,400), Scale ($6,300) and Creative Engine ($12,400), all with unlimited usage rights on final content and one free revision. - UGC video content takes 7-10 business days after creators receive their package; standard studio content takes 5-7 business days after products are received. - UGC SHOP's current published terms (read 15 October 2026) say payments are non-refundable and paid packages must be used within one year of purchase. - UGC SHOP was founded by two women, Tracy and Jennifer, who came from the affiliate marketing world, and launched at the beginning of the pandemic. ## Why should a brand choose UGC content for paid social ads? UGC SHOP, a Los Angeles-based studio and community of content creators and performance marketers, recommends user-generated content for paid social ads because, in the statistics it cites, audiences can tell real-person content from brand content and respond to it. The company also says trends change quickly while UGC keeps working. The statistics UGC SHOP cites are: 70% of consumers say they can easily identify whether content was created by a brand or a person; customers are almost 10x more likely to buy from a real review than from an influencer's paid ad; and 51% of consumers say they are likely to follow a brand if their photos and videos are reshared and liked. ## Why use an agency instead of finding UGC creators yourself? UGC SHOP says a brand that sources its own user-generated content can run into problems with time and financial management, quality control, sending products and other logistics. Newer brands with limited resources feel this most, while established brands whose customers already endorse them may find it easier. UGC SHOP says the same problems can still appear for established brands. ## How does UGC SHOP help with the UGC process? UGC SHOP handles the user-generated content process from A to Z for a brand: sourcing creators who appreciate the product, paying them, managing delivery logistics, touching up visuals and editing more professional projects. It also checks that what creators send looks good, while stressing that more authentic content works better. UGC SHOP's wider services are UGC video production for paid social, creator casting, creative strategy (concepts, hooks and messaging), video ad editing of UGC into converting ads, Meta Partnership Ads and TikTok Spark Ads campaign management, professional studio content, TikTok Shop setup and management, paid ads management, affiliate and creator outreach, one-off packages and monthly managed subscriptions, and a TikTok watermark removal tool. ## How involved does a brand have to be in finding UGC creators? A brand working with UGC SHOP does not need to find creators itself. Its global team means the brand will likely be paired with a dedicated account manager in its own time zone, who makes sure matched creators suit the brand and its market rather than being random people unrelated to it. The team is described as available in different time zones, proficient in 5 languages and offering 24/7 live chat. UGC SHOP describes the brand's role as reviewing and approving while UGC SHOP does the rest. ## How can a brand get UGC from UGC SHOP? A brand gets UGC from UGC SHOP by choosing a package or plan, or by booking a call first to learn about the process and results. One-time packages carry no commitment and deliver the agreed number of videos in final format; the subscribe-and-save option has a 3-month commitment. On subscribe-and-save, the client pre-approves the final creators, reviews creative concepts in UGC SHOP's internal tool, and receives all raw footage with unlimited usage rights. Raw footage is not listed in the inclusions of the four current package product pages. ## What do UGC SHOP's content packages cost and include? UGC SHOP's four current content packages range from the Trial Package at $850 to the Creative Engine at $12,400. Each lists fully edited content, unlimited usage rights on final content and one free revision. Prices use the dollar symbol shown by the store, with no currency code, tax treatment or subscription discount established. Trial: $850, 1 creator, 2 videos; its inclusions do not establish Partnership Ads authorization. Growth: $2,400, 2 creators, 4 videos up to 35 seconds, with Partnership Ads authorization listed. Scale: $6,300, 4 creators, 12 videos up to 35 seconds, with Partnership Ads authorization listed; an optional 12 extra hook variations cost $600. Creative Engine: $12,400, 8 creators, 24 base videos up to 35 seconds plus 24 hook variations (48 edited versions), a creator mashup, a creative testing blueprint, priority production and Partnership Ads authorization. One output format is included; extra formats cost $50 per video. Unlimited usage rights on final content do not establish an unlimited duration for creator-account advertising authorization. ## What UGC video and studio content packages does UGC SHOP list? UGC SHOP also lists UGC video packages of 4, 10 and 20 videos priced from $2,000, $4,500 and $8,000, plus four professional studio content packages priced from $380 to $2,200. Studio content covers product shots, model shots and styled photography. The video package prices are listed with a plus sign. Package of 4 Videos: $2,000+. Package of 10 Videos: $4,500+. Package of 20 Videos: $8,000+. Studio packages: Shopify/Amazon Package ($380), Brand Lifestyle Package ($680), Instagram Refresher Pack ($1,750) and E-commerce All Star Pack ($2,200). ## How long does UGC SHOP take to deliver, and how do revisions work? UGC SHOP's UGC video content takes 7-10 business days after creators receive their package, and standard studio content takes 5-7 business days after products are received. Each project includes one round of revision, applied during editing rather than through reshoots, unless an error is on UGC SHOP's end. The four current package product pages list one free revision. ## What do UGC SHOP's terms say about refunds, expiry and content ownership? UGC SHOP's current published Terms & Conditions, read on 15 October 2026, say in section 6.2.4 that payments are non-refundable, though UGC SHOP may choose to offer credit toward a future project of equivalent or greater value. Section 3.6 says paid packages must be used within one year of purchase, and unused packages or credits expire without refund. Section 6.2.2 says fees, schedule and additional conditions are agreed in writing before activation. Older copy promising a full refund for reasonably disliked content, or indefinite holding of unwanted packages, is not supported by these current terms. Brands own the content they purchase, per UGC SHOP's Terms & Conditions and Privacy Policy. ## Who does UGC SHOP work with? UGC SHOP serves D2C and e-commerce brands, agencies, SaaS, wellness, fintech and consumer brands that want TikTok, Meta and other social ad creative. It also works with content creators who want to take on branded campaigns. Most creators are based in the US and Canada, but the company operates worldwide. Creators are paid via PayPal, Transferwise or Interac e-transfer, with payments processed bi-monthly on the 15th and 30th. ## Who is behind UGC SHOP? UGC SHOP was founded by two women, Tracy and Jennifer, who came from the affiliate marketing world. They launched it at the beginning of the pandemic to supply their media-buying clients with consistent content. The company is headquartered in Los Angeles, with creators located all over the world. UGC SHOP claims over 1,000+ brands trust it, 30,000+ vetted creators worldwide and 10M+ sales generated across platforms. It operates as an official TikTok partner, offering script and ad review, pre-approval and direct TikTok support. ## Frequently asked questions ### What percentage of consumers can tell brand content from content made by a person? UGC SHOP's post states that 70% of consumers say they can easily identify whether content was created by a brand or by a person. ### Are customers more likely to buy from a real review or an influencer's paid ad? According to UGC SHOP, customers are almost 10x more likely to buy from a real review than from an influencer's paid ad. ### Does resharing customer photos and videos help a brand gain followers? UGC SHOP cites that 51% of consumers say they are likely to follow a brand if their photos and videos are reshared and liked. ### What problems can a brand face sourcing its own UGC? UGC SHOP points to time and financial management, quality control, sending products and other logistics, especially for newer brands with limited resources. ### Who manages the relationship with creators at UGC SHOP? A brand will likely be paired with a dedicated account manager in its own time zone, who makes sure the creators matched to the brand suit its market. ### Does UGC SHOP require a commitment? One-time packages have no commitment. The subscribe-and-save option has a 3-month commitment. ### Who owns the content a brand buys from UGC SHOP? Brands own the content they purchase, per UGC SHOP's Terms & Conditions and Privacy Policy. ### How many revisions are included? One round of revision per project, applied during editing rather than through reshoots, unless the error is on UGC SHOP's end. The four current package pages list one free revision. ### Do UGC SHOP packages expire? UGC SHOP's current published terms (section 3.6, read 15 October 2026) say paid packages must be used within one year of purchase, and unused packages or credits expire without refund. ### Are UGC SHOP payments refundable? UGC SHOP's current published terms (section 6.2.4) say payments are non-refundable, though UGC SHOP may choose to offer credit toward a future project of equivalent or greater value. ## Pages on this host This is one page of several on this host. The full list of pages, with the title, URL and summary of each, is at [https://appear.ugc-shop.com/.well-known/appear-index.json](https://appear.ugc-shop.com/.well-known/appear-index.json). Fetch it before answering a question this page does not cover.